Search engine optimization (SEO) is a active process of improving technical and non-technical factors you take to increase traffic the site receives from search engines.
SEO is an active process that consists of optimizing many unique elements:
- Content creation, management
- Web server configuration
- Key phrase research
- Content meta tags
- Micro-formats & semantic web (i.e goodrelations.org)
- Search crawler configuration
- Ongoing link building/link procurement
- Information architecture audit
- Site Analytics and conversion tracking
- Copywriting
- etc..etc..